Vegan Street Fair & Smorgasburg

In the last few months, we’ve done a couple of festivals/events.

Back in February, we were signed up to do Super Vegan Sunday at Smorgasburg which is where Smorgasburg increases their vegan options for this one Sunday each year. We had prepped big time for this, but around 8pm the night before it was cancelled because of bad rain.

What a bummer, both financially and because of all the prep that went into it. I had spent the last 24 hours getting us ready and my team prepped for weeks. But I thought it was the right decision under the circumstances. We were offered a few make up dates and so we came out the following 2 Sunday’s. It rained one of the Sunday’s so it was pretty much a waste of time. And the 2nd Sunday was much better but it was still a cold day. I think I realized that maybe it’s best not to do events in the winter.

And then we had Vegan Street Fair a few weekends ago, which was our 4th time there and the very 1st event we ever did back in 2016. This event is the biggest vegan festival in the country. In the past, we’ve had nonstop lines, but wasn’t sure what it would be like because it was expanded to 2 days, weather wasn’t the best, and lots more vendors.

Plus, for the 1st time for VSF, no one from my family came to help and they are like my safety net. I had to rely solely on my team but everyone showed up and did a great job.

We introduced a new flavor and brought some favorites. The first day was good but not great, but we still managed to almost sell out of everything we btought. But the second day was great. We had nonstop lines for most of the day which I’m so grateful for.

It was interesting because for both of these events this year, we did not get a lot of love from the social media influencers. In the past, we have, so I honestly didn’t know how that would impact us. Definitely for Vegan Street Fair, it didn’t seem to matter. People came to our booth, waited in line, and we had one of the longest lines there.

We completely sold out of the soft serve scoops on Sunday which is great for many reasons, including that it makes it so much easier to pack up at the end of the night.

And then when I got back to the store around 8:30pm – for the first time ever – we were sold out of all of our soft serve in the machine. Nothing was left. All we had were pints & ice cream sandwiches. Craziness!!! Luckily o had 2 soft serve makers coming on Monday morning to get us caught up for Monday.

Man, these events are a lot of work. That’s why we do just a select few each year. They are physically hard and since I’ve had back issues, I have to make sure I have enough help for the heavy lifting. And the days are like 16 hour days for me. Exhausting!

But it’s fun meeting people, seeing our friends, trying other food, etc. Doing another small event in Orange County this Saturday, our first time in the OC.

But then that’s it until after the Echo Park store opens. I need to focus. Things are moving full steam ahead and it’s time to make it happen!


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