This has been an exciting week. The LA Times posted a digital article mid-week that we were a part of for best vegan froyo/ice cream in Los Angeles. We were at the top of the list and got the picture too. Pretty cool!
I knew it was coming, but I had no idea what it would be or when it would go out. Then today, that article was in the Saturday edition of the LA Times food section. Boom!
I was only at the store for a brief time today, but people are coming and calling because of the article. This might be our best day yet!
VegNews Magazine also gave us a shoutout on Facebook which was such a nice surprise.
It’s a little overwhelming but very exciting! I work at the store most of the day tomorrow and I’m excited to experience it first hand. I’m worried that we’ll run out of Flavors, but we’ll do what we need to do.
We’ve had very little publicity in our journey. There have been some cool things along the way (LA Yoga, VegNews, support from PETA and Mercy For Animals, awesome social media support, and a few others), but there are still so many people who don’t know that we exist. LA Times has a wide reach and I’m so grateful they included us. I’m also grateful that I have a wonderful woman named Camille who is doing outreach for me for free, because she believes in us. How awesome is that! She was a big part of the LATimes piece.
Another new thing for this week is that we extended our weekend hours to 10pm. Last night was the first night, and so far so good. We had a lot of people between 9-10pm. I think this is going to be a great move for us!
I have so many mixed feelings right now. Fear. Excitement. Nervous. Grateful. As always, I will keep giving this the best that I’ve got because Yoga-urt deserves it!