It was a great weekend, exhausting, but great! So much to absorb and reflect on, but for now, here is a speech that I gave to my friends and family last night at Yoga-urt.
Thank you all for coming. I hope that you’ve enjoyed our Flavors and seeing the store!
I want to take a moment to thank some people that supported me on this journey.
There are so many people to thank and everyone here has been a part of this journey with me or someone else in the room, and I thank you for that!
However, I do want to call out some people so I hope that you’ll bear with me.
From the SBA – Myron, Suzanne, Sahar, and of course Harold for helping me with my business plan over the last 4 years and ultimately, for giving me the loan to make this happen.
My other business consultants – Randy from score, Laurelle from LAVA, Regina for marketing, Anita from accounting, Greg McNally, and Corey Albert for their restaurant expertise and advise.
My yoga community which I love, but especially to Bekah and Christy from Yoga Blend. There would be no yoga-urt without them and the beautiful community that they have created, making all who go there feel loved and special, and empowering every student to know that they can manifest whatever they put their mind to.
Arielle for creating some yummy waffle cones.
Barbara for her fantastic interior design help and her support and friendship during this crazy process
Michelle, Erika, Carin, adolfo, Jen, and deidra for joining the yoga-urt team.
Cheryl for agreeing to be my General Manager and for believing in me and Yoga-urt. I’m so happy that you are on the team and thank you for looking out for me.
I knew from the beginning that I wanted to create a product that was different than what was out there. Something non-dairy and delicious, organic, and as healthy as can be, while tasting good. That led me to Jim and Meredith, my R&D team.
I want to thank Jim & Meredith for believing in me and Yoga-urt and lending their expertise and friendship along this journey. I couldn’t have asked for a better team. I’m so proud of what we have created and I’m excited for our journey to continue as I know it will.
All of my family and friends who have listened to me talk about yoga-urt for the last 4 years, that’s right, 4 years. Have to call out a few – Danilo, Sally, Yoav, Lori, Lisa, Jennie, The Schulmans, the Mallahs, Dr. K, there are so many more too!
My sister Dawn, brother in law Kami and my niece and nephew for all the support and discussions over the years. From my 9 yr old nephew Dylan offering to give me all his money to my 12 year old niece Daniella dancing a yoga-urt commercial a few years back and wanting to interview my employees, to my sister and niece coming out last weekend to help, I really appreciate the support.
Of course, my parents, who were not fully on board at first, but have come a long way and are 100% in now. Imagine telling your parents during a year that you’ve chosen not to work and were in a yoga bubble, that you want to open up a frozen yogurt store called yoga-urt. Not an easy conversation to have, but look how far we’ve come. I’ve loved being on this journey with them and watching them grow, just as I have.
And finally, don’t think that I forgot you Brad. There would be no Yoga-urt without my cousin Brad. This all started over lunch 4 years ago when Brad insisted that yogurt was created by yoga, and I insisted that he was wrong. My cousin is very funny, and 45 minutes later, after us going back and forth a million times about what came first, Brad said that I should teach yoga, serve yogurt, and call it yoga-urt. We joked about pizza-lates too. Yes, that’s how it all started.
That lunch took me on a journey that I could never have imagined. It has taken me on a leap of faith that only my spiritual and yoga journey could’ve prepared me for. There were times when I thought this would never happen. I had no money, no restaurant experience, just a passion for this like I’d never felt before. For me, this is more than an organic frozen store. It is a culmination of my life’s journey so far and something that I had to do.
My hope with yoga-urt is to make people happy and to build a supportive community. Then I will know that we succeeded.
I’m so glad that all of you are here and I hope that you’ll continue on this journey with me. Please come back, bring your friends, share it on Facebook, and let’s hope for exciting things to come.